Visual identity for Moderate Majority, an independent fundraiser committed to take direct action of veteran homelessness prevention. The non-profit organization doesn't seek grants, government or corporation funding and relies completely on people's donations.
Moderate Majority seeks to provide homes to veterans. A cloth, same as a home, can provide cover, hence the cloth-like shapes. Curved forms are related to organic and human features, therefore it alludes to the humane relationship between the donor and the benefactor. The logo also resembles a waving flag wearing the U.S.A.'s patriotic colors.







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